Call The Midwife star Helen George has collaborated with Bisto to back its Spare Chair Sunday campaign, in partnership with Global Radio and the Contact the Elderly charity, which aims to 'address the problem of loneliness amongst the elderly'.

Helen Warren Piper, Marketing Director at Premier Foods, commented 'We have a 100 year heritage of bringing people together around the dinner table, for home cooked meals. We were able to help a huge number of people through our "Spare Chair Sunday" project when it first launched in 2015. And we are really pleased to be able to play our part once again in tackling loneliness amongst older people in the UK'.